Who We Really Are

We're not your typical button-up agency that speaks in corporate riddles. We're the team that actually gets it done while keeping things real.

Our Journey So Far

Every great story has a beginning - here's ours

2019

The Lightbulb Moment

Started in a tiny WeWork office with two laptops and way too much coffee. We knew brands needed something different than the same old marketing playbook.

2020

First Big Win

Landed our first major client who trusted us with their entire digital rebrand. That campaign increased their revenue by 340% - yeah, we still brag about it.

2021

Team Expansion

Moved into our Bay Street office and doubled the team. Brought on some seriously talented folks who weren't afraid to challenge the status quo.

2022

Industry Recognition

Won our first marketing awards and got featured in some fancy publications. Turns out people actually noticed we were doing things differently.

2023

Tech Integration

Built our proprietary analytics platform that actually makes sense to clients. No more drowning in spreadsheets that nobody understands.

2024

International Reach

Started working with brands across North America and Europe. Turns out our approach resonates beyond Toronto's borders.

2025

Where We're At

Today we're a full-service team that's helped over 150 brands level up their digital game. And honestly? We're just getting started.

Meet The Founders

The people who decided this whole thing was a good idea

Sarah Chen

Former agency director who got tired of the BS and started Lumirath Spirex. She's the one who keeps us grounded while pushing boundaries. Coffee addict, data nerd, and unapologetically direct.

Sarah Chen

Co-Founder & CEO

Strategy & Operations

Marcus Thompson

The creative brain who convinced Sarah this wasn't a crazy idea. He's built campaigns for Fortune 500s but prefers working with brands that actually want to shake things up. Vinyl collector and design perfectionist.

Marcus Thompson

Co-Founder & Creative Director

Brand & Creative

Priya Malhotra

Joined as our third partner after running growth for a major tech startup. She's the one who makes sure our campaigns actually convert. Loves automation, hates fluff, and can spot a vanity metric from a mile away.

Priya Malhotra

Partner & Growth Director

Performance & Analytics

What We Actually Stand For

Click each card to see what drives us every day

No BS Approach

We say what we mean and mean what we say. If something's not working, we'll tell you straight up. Life's too short for sugarcoating and corporate speak that nobody actually understands.

Results Over Vanity

Sure, likes and followers are nice, but we're obsessed with metrics that actually matter to your bottom line. Revenue, conversions, real growth - that's what gets us out of bed in the morning.

Partnership Mindset

You're not just another client number to us. We become an extension of your team - invested in your success like it's our own business on the line. Because honestly, that's how it should be.

Creative Courage

Playing it safe is the fastest way to blend in and be forgotten. We push boundaries and take calculated risks because that's where the magic happens. Safe is boring, and boring doesn't grow businesses.

Data-Driven Creativity

Great creative isn't just about pretty designs - it's about what works. We blend artistic vision with hard data to create campaigns that look amazing AND deliver actual results. Best of both worlds.

Continuous Evolution

What worked last year might not work today. We're constantly learning, testing, and adapting. The digital landscape moves fast, and we make sure we're always ahead of the curve for our clients.